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Notable investors: Cubit Family Foundation, Impact Investment Group,.Featured product: Premium bamboo toilet paper.The startup raised $360,000 in debt financing in 2014 to be used for the purchase of additional inventory, increasing production volumes and stock on-hand to meet demand. Who Gives A Crap’s premium bamboo toilet paper, their “softest loo roll ever,” is made without dyes, scents or inks. Their sustainable goods are made with forest-friendly bamboo, recycled paper and/or sugarcane, and 50% of the company’s profits help build toilets and improve sanitation in developing countries.
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This Australian startup’s product line-including sustainable toilet paper, paper towels and facial tissues-hit the virtual shelves in 2013 following a successful crowdfunding campaign. With roughly 18 million acres of forest lost globally each year and an estimated 27,000 hardwood trees harvested daily for our TP needs, these six startups are working to usher in a new forward-thinking approach to toilet tissue:
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Paper products-including toilet paper-are in the mix, too, with several brands championing more eco-friendly offerings. Climate-consciousness and a bent toward sustainability are becoming more commonplace in the venture capital ecosystem, from startups that focus on clean meat production and insect-based foods to sustainable fashion and carbon capture and removal.
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